You know all the latest marketing trends. You are aware of the importance of content and have decided to take a DIY approach. You think you are doing well – until you realize that conversions are low, ROI is poor, and things just aren’t growing at the pace you’d like.
Read our guide to find out whether it’s time for your business to invest in a proper content strategy that gets you tangible results.
1. You Don’t Have a Bulletproof Sales Funnel
With the right type of content, you can virtually take your leads by hand and guide them throughout a well-constructed sales funnel – from top to bottom. If this doesn’t happen, then you might be in need of some expert digital marketing help.
2. Your Leads Are Low Quality
Not all leads were created equal. If you seem to mostly attract people who never end up converting into buyers, then you might have a content marketing problem to solve.
3. You’re Not Getting Enough ROI
Another tell-tale sign that you need to invest in content is a lack of ROI – or a very low return. Did you know, for example, that content marketing is 62% cheaper than standard advertising, yet it can deliver a three-fold amount of leads and traffic?
4. You Aren’t Considered an Industry Leader
Not only is content still king, as Bill Gates famously stated, but content also makes YOU king: the king of your industry. Content enhances your credibility, authoritativeness, and trustworthiness, and presents you as a thought leader – helping you overtake your competitors and attract more customers. If this isn’t happening, then you aren’t creating the right kind of content.
5. Your Search Engine Rankings Are Poor
Ranking higher in SERPs is one of the main goals of most online businesses. But if your current rankings are low, then it might be because you are not creating enough (good) content. For example, brands that blog consistently have a whopping 434& more pages indexed by Google than brands that don’t.
6. You’re Not Growing Your Traffic
Speaking of blogs, here’s another mind-blowing fact: one single blog post has the ability to grow your traffic by a jaw-dropping 843%. But it’s not just about blogs – all types of content can help you boost your traffic, including social media, web content, and email marketing content.
7. You Don’t Know Your Customers Well Enough
So, perhaps you are creating some content, but are you sure that you are tailoring it to your actual customers? Or are you just blindly pushing out large quantities of content that are aimed at nobody in particular? Effective content creation means delivering value to your target audience, so if you are not doing this right now, then it’s definitely time to invest in a proper content strategy.
8. You’re Struggling to Expand Your Audience
Raise your hand if you want your business to grow. Right, but what are you actually doing to turn this vision into a reality? Content can help enormously – and especially social media content.
Did you know that more than half of consumers stated that they discovered a new brand or product thanks to a social media influencer, at least every week? Teaming up with an influencer to create some compelling content can be the key to unlocking unprecedented business growth.
9. Your Customer Loyalty Could Do Better
If you aren’t creating content that is genuinely targeting your audience, then the chances are that your customer loyalty is suffering as a result. Think about it: why would anyone want to be loyal to a brand that doesn’t effectively provide them with any value?
With a real content strategy, on the other hand, you will be able to zoom into your audience, understand their wants and needs, offer them great value, and keep them happy and loyal to your brand. Remember, in fact, that winning new customers is important – but so is retaining your old ones by offering them something rewarding and informative that strengthens the emotional connection between them and your brand.
10. You Can’t Keep Up With Your Competitors
One last, yet crucial, reason for investing in a content marketing strategy is because pretty much all your competitors are already doing so. And by doing so, they are already reaping all the amazing benefits that we have discussed so far – leaving you with crumbs.
So, if you don’t want to lose ground in your industry, you’d better get started with a custom, professional, and effective content strategy.
Invest in Content: The Bottom Line
A solid content marketing strategy is essential for any brand, across any sector, and anywhere in the world. Content, in fact, helps brands grow, reach out to new customers, strengthen their emotional connections with old ones, and stay ahead of fierce competitors.
If your business is currently lacking a content marketing strategy, or if your content marketing strategy is not generating the desired results, then it’s time for a change. Chat with us today, and we will be happy to support your business with a custom-made content strategy that gets you authentic, long-lasting results.